Wonder of wonders. Miracle of miracles. Today I bought gas for under $2.00/gal ($1.89 to be exact). I couldn’t believe it. If you asked me two months ago about the chances of ever seeing gasoline under $4.00/gal again, I would have said zero to none.
It got me wondering whether or not the sudden and shocking price drop will have an effect on
the corresponding fervor to develop greener automobiles/factories and stem the rising tide of carbon emissions. Have we broken the bonds of the Matrix or will $1.89/gal be our undoing?
It’s no secret that the United States is a fiscally driven culture. We like the “green movement” so long as the price is right. But most of us won’t to pay much extra on the front-end to participate in a movement that will save our collective back-end (ridiculously short-sighted, but true).
Example: When Hillary Clinton was on Wal Mart’s Board of Directors, she encouraged them to build greener stores. She reasoned that it would not only help the environment, but also save money in the long-run. The problem was that Wal Mart didn’t want to pay the 30% higher initial costs to build these environmentally friendly stores.
Today Wal Mart is jumping on the green band wagon. Why? Let’s be real–it’s not because Wal Mart’s leadership watched “An Inconvenient Truth” and had a major change of heart about how they run the company. It’s all about the Benjamins Baby.
Wal Mart is building green stores because rising fuel prices and increased social pressure are making it more financially prudent for them to do so. It doesn’t cost as much to build green these days and energy savings are making up for the extra front end costs at a much quicker rate. Additionally their leadership can promote the company as “green”, which could bring in customers that previously avoided its isles due to reservations about Wal Mart’s environmental vision (I’d also mention that its civil rights record hasn’t been the cleanest either, but let’s just save that for another day!).
Now Wal Mart is just an example, but the same is true for most Americans. In general, we want a Prius or some sort of Hybrid because gas prices sky rocketed. The fact that we’ll feel better about what we are doing for the environment is just an added bonus.
If I sound a bit cynical, I am. But I’m also optimistic. Why? One word: Starbucks.
Say what little girl?
Yeah, that’s right: Starbucks.
Think about it. We complain about paying $4.00 for a gallon of gasoline that will transport us, our kids, their friends and the dog for 15-20 miles. But $4.00 for a 16oz caramel macchiato that will give us a little buzz for a few hours? No problem.
It’s all about priorities. We’ll pay more for things that are more valuable to us.
And our priorities are changing when it comes to our transportation.
When priorities shift, we become more open-minded to alternate ideas and arguments. Hear me out. Let’s say gas prices go up again and you just can’t deal with the $70.00 hit you take each time you fill up your SUV. You look into a hybrid because of the financial savings. But while learning about the financial benefits, you also pick up on the environmental savings that come along with the package. A light bulb (hopefully an energy-saving florescent) goes off. What if there are other ways I can help the environment AND save money?
Sometimes it just takes getting a customer into the store to sell them on your product. And sometimes getting the customer into the store depends on a shift in reality.
Reality shift? Check.
Priority change? Semi-check.
I like to think that we’ve taken the red pill, awakened in a new consciousness and are now unable to go back to our blissful fossil-fuel ignorance. Would I bet my meager life-savings on this? Nope. After all, we are only human.
But if you’re ever in need of a reality check, here are a few triggers to remind you the folly of fossil fuels.
- At $4.89/gallon x 17 gallons, gas would cost you $83.13 per tank (1-2x/week) or $4233.76-$8645.52/year (YIKES!)
- Hurricane Katrina, and the world wide increase in major storm frequency and intensity, have been linked to rising global temperatures, which are due to a dramatic increase of carbon in the atmosphere, originating mostly from our automobiles and factories.
- 9/11 and other terrorist acts which originate from cells based in the Middle East are often inspired by those citizens feeling threatened by a strong U.S. presence in their neighborhood. A decreased dependency on oil will result in a decreased financial interest in a region that does not appreciate any sign of American strength (Israel being probably the only exception). One can reason that if people feel less threatened, they would feel less inclined to lash out against the source of the perceived threat.
- 66.3% of adults in America are moderately overweight or obese. THAT’S 2/3 OF THE POPULATION!!! It’s no surprise that we have one of the highest obesity rates in the world when we also have the highest number of cars per capita (0.77 cars per person) and very high incidence of driving in lieu of walking or biking (even if the distance is less than a mile). The math is really simple: Cut your time in the car and cut your weight/carbon emissions.
My advice: Put some of these key words on a sticky note and hang it on your dash board so that every time you turn the ignition you are reminded of why we need to continue our demands for cleaner, more efficient cars, better transportation alternatives (i.e. more walking and bike paths, bus and subway routes) and the individual prudence to take advantage of all. Because nobody wants to end up paying upwards of the average annual income (GNP) of Mexico ($10,090) to gas their car each year.







All We Want For Christmas Is…
Photo Credit: SeeTwist Productions
I know I said that I wasn’t one to beg, but I’m making just one more tiny tiny exception (two in one week, YIKES!). OK, I’m lying. It’s a big fat, pie-in-the-sky whopper. In addition to my plea for just one of the 1000 journals (which still stands, but this wish DEFINITELY pre-empts that one!), I’m also willing to get down on my knees for tickets to Obama’s inauguration. Unfortunately, everyone else and their mom wants to go too, and there are only 240,000 seats. That’s like 2.5 Dallas Cowboys mega-stadiums, but considering the entire nation wants to fit inside, it’s creating a bit of a problem for those of us who propelled the Obama movement to victory, but don’t have thousands of dollars sitting around to be spent on bad ass moments in history.
Never having been one to give up easily, I’m still trying! Miss Amira Dugrhi (my very favorite documentary film wonder-child) and I have hatched a plan to crash the party! We searched E-Bay first, but holy cow, even on November 12th the prices were ridic. So, I also wrote our congressman, Peter DeFazio, and am stopping by his office tomorrow to make our case in person.
Additionally (and boy is it your lucky day!), we’ll also make it to you. Practice makes perfect, you know? Plus you can send in feedback that might improve our argument (hint hint!).
Ladies and Gentlemen of the jury:
Our generation–so-called Generation Y–was a major force in the Obama Campaign’s success for a White House bid. We tuned into his energy and tone early on and were vocal supporters for the three years this presidential cycle spanned. We talked about him to anyone and everyone. We got our parents and families excited about him. We made videos, wrote blogs and songs about him. We designed freakin amazing posters, T-shirts and stickers for the cause. We exhibited all the signs of Obama fever and it paid off for his campaign in a big way. History was made.
Yet, the “millenials” are largely being squeezed out of an event that we should be on the VIP list for. January 20, 2009 is a big freakin’ deal! Obama’s speech will undoubtably go into the history books. We can only guess how many boxes of Kleenex will fly off the shelves the day before. Put simply: The moment will be unforgettable. Incredible. But we won’t be there, because we don’t have those good ol’boy connections to get tickets from our Congressmen and women, and most of us can’t afford to buy scalped tickets at thousands a piece.
It’s not exactly the way you keep Generation Y inspired to build an era of greatness in American history. We want to be involved. We want to engage. We expect access, because that’s what we are about. That’s where we are taking society. Because we believe in access (we are, after all, the children of the Internet, the ultimate symbol of access), we feel strongly that people from our generation have a right to experience this moment in history; that the rich shouldn’t be the only ones in attendence; that CNN and the like shouldn’t be the only media entities to receive press passes!
Sidenote to readers: we were super stoked to see this article on CNN (Yeah we know we just made them out to be our arch nemisis, but you know how it goes…gotta know your enemy!) about the program Earl Stafford has put together to grant access to the event to the poor and underpriviledged. Major major respect for him re: this.
But we digress. Where were we? Oh yeah…
Considering the role Generation Y played in electing our soon-to-be 44th President, and because we are the rapidly approaching future of news media (among other things), we implore you to support us as its representatives at the inauguration. We’ve got the means to get there. We’ve got the vision and talent to cover the occasion for our peers and beyond. But we haven’t got one of those 240,000 passes to get in the door.
We’re kind of like Charlie. Frantically searching for the last golden ticket, hoping to meet the illustrious Willy Wonka.
Can you help us find a ticket? We’ll even do the Ooompa Loompa dance for you if you can (SUCH an amazing/motivating incentive, I know!).
Many thanks.
kill button & little girl
(a.k.a. the vision and the voice)
On deck: Episode No.2 of our Torture! It’s What’s For Dinner series. We’ll be taking a look at the history of torture in America, in order to better understand how we got to where we are today. Keep a look out for it! It’s sure to be enlightening.